Request a Catalog

custom exhibit catalog

Get New Ideas!

Browse by Tag

Trade Show Exhibit Marketing Tips and Advice

Current Articles | RSS Feed RSS Feed

What Does An Exhibit Manager Do In The Summer?

  
  
  
describe the image

It’s summer planning season for trade show managers.  The business cycle for many industries is such that summer is a slower time with fewer conferences on the calendar.  Of course, that doesn’t mean there’s nothing to do.  Whenever there’s an open window of time, some housekeeping and advance planning are in order.  We asked two trade show managers for their perspective on planning – and added a checklist of our own.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Trade show booth promotions – how do you figure it out.

  
  
  
Plan Design resized 600

Drawing a crowd to your trade show exhibit involves several different plans - all of which are absolutely needed to make your event a successful and profitable one for your company. This includes the booth itself, your graphics, the messaging and the people that are managing the booth for you.  But how to you promote yourself at these event effectively and within your budget?  First you need to ask yourself a few questions: 

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Recording quality lead information in your trade show booth

  
  
  
Wanted More Leads resized 600

With so many electronic methods of recording lead information you would think the old manual lead sheet should be showcased at the Smithsonian with a caption that reads, “The way we did it in the old days.”  The tendency has been to drop the manual method of recording lead information and replace it with one of a plethora of electronic methods including: tablets, Smartphone’s, kiosks, laptops and show related bar-code generated retrieval systems. Electronic systems are cool. Manual lead sheet are not. However, in some circumstances, there is a strong argument to consider recording lead information manually.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Tips to turn trade show leads into hot prospects!

  
  
  
lead followup

You spend weeks preparing for an all-important trade show, and sure enough, everything goes off without a hitch. Your snazzy new booth draws a lot of foot traffic, and your engagement activity brings in many promising leads. Your print, online and social media outreach campaigns wow some key prospects. And even your competitors marvel at your ability to make connections and relate to customer “pains.”  You have done everything to achieve an unqualified success — except follow through. About 80 percent of contacts made at trade shows are never contacted after the last booth is dismantled, and that cou ld represent a lot of lost business for you. Even more, “dropping the ball” on a hot lead sends a negative message about your ability to stay organized, engaged and focused — qualities that probably matter to the kinds of clients you want to attract. Where do you start?

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Finding the right mentor for your trade show marketing program

  
  
  
Handshake Mentor Big resized 600

Let’s say you are getting ready to set up your first trade show booth or you are trying to figure how to close more sales. Then you may want to find a mentor, because they will be able to guide you in the right direction. Here are a few ways mentors can help you achieve greater success:

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Table Top Digital Signage in Your Trade Show Booth!

  
  
  
digital signage

When exhibiting, any successful trade show booth captures the attention of the attendee so the exhibitor can educate them about their product, service, or business.  Many trade show booths use pop up displays, retractable banner stands and backdrops for their booth.  A new product that has recently been introduced for trade show booths is a 22” table top digital kiosk.  Fascinating tradeshow attendees has never been easier than with this new light weight, portable display.  Easily display animated, graphic and video content media on a 1080P HD quality screen.  Incorporate live weather and traffic updates, social media and RSS website feeds, track analytics, and more. Having one at your booth will draw attention to your products so you can focus on creating new business.  The ease of use and transport of this attractive digital mini kiosk combined with the vast number of capabilities will make your next trade show a huge success! 

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Why Hire a Copywriter for Trade Show Marketing Needs?

  
  
  
im44ages resized 600

A graphic designer recently told me that her clients are often reluctant to hire a freelance content writer for their website or trade show marketing messages.  ”Most of the time, my customers write their own content,” she said.  I was taken aback, but certainly understood what she meant.  Few clients have the graphic design chops to create their own website, but since everyone “writes”, many business folks conclude that they can write copy for their own marketing needs.  And, from the number of poorly written messagesout there, it seems this is exactly what is happening.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

When Should You Rent a Trade Show Booth?

  
  
  
Trade Show Rental Booth

No matter how large or small your business, rentals and refurbished exhibits can help you make a much larger impact at trade shows at a reduced price. Using either option can significantly enhance your image depending upon your current exhibit design. When approached the right way, rentals and refurbished properties can make your company’s trade show presence that much better.  But there are several factors that need to be addressed to make the right decision for your company and your trade show marketing efforts. The first is how many times this booth will be used. Rule of thumb is - if you are going to use it more than three times in a year - you might think about purchasing. Additional factors to consider include:

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Thieves in broad daylight at trade show events

  
  
  
theif

It seems that in our age of consumerism we have managed to accumulate more and more things for people to steal. This includes everything from identities, ideas, inventions and even inventories of things we need to keep our trade show booth alive. With all the worry about ensuring that our exhibit and peripherals arrive at the show on time, leaving security as a nice too item leaves you vulnerable to the whim of some unscrupulous person who sees something of value in an unmanned booth and takes it for his own.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

It is a 96 Billion Dollar Industry - are you getting your share?

  
  
  
Capture333 resized 600

The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space.  Someone must be doing something right if this industry continues to grow.  If you are not using face to face trade show events to generate leads for your business, you might want to think about adding this type of marketing tool to your overall business plan.  CEIR says that 86% of trade show attendees will be new prospects for you with a less costly return on investment if they close.  Something to think about!

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

All Posts